Senior living specialists who get results

Julie is the author of three books on: Solving the Occupancy Puzzle: A Senior Living Regional Director Sales and Marketing Playbook; The Grow Your Occupancy Selling Senior Living Workbook; and (Re)Solving the Occupancy Puzzle: A Senior Living Regional, Sales, & Executive Director Playbook.

She and her team are driven by results. During her career, her track record of increased sales and occupancy has resulted in more than $80 million in increased client revenue.

She and her Grow Your Occupancy team are all proven senior living and home care sales specialists who understand not only the sales process, but also the customer journey.

Her company, Grow Your Occupancy, is in the top 1% of consultant startups.

As Vice President of Strategic Growth, she partners with senior living organizations to navigate complex challenges, identify opportunities, and turn thoughtful strategy into action plans and sustainable results.

Her journey in this purpose-driven industry began as a teen volunteer at a memory support community in her hometown of Savannah, GA. From that experience, she found a calling that has led her through decades of varied opportunities to serve older adults and their families and lead teams who share the same passion. Across a career spanning programming, community operations & sales, marketing, customer success, strategy and sales team leadership, Allison’s consistent focus remained on improving performance and the experience of customers.

Recognized repeatedly throughout her career for top performance both as an individual contributor and as a leader of teams, Allison has a ‘top performer’s only’ mindset and believes growth is grounded in empathy, consistency, data-informed strategy, intentional investment in talent, and creating a culture where people feel supported, challenged, and safe to grow.

Throughout her career, Allison has led teams across the Southeast and Midwest to record growth using sales trends, customer insights, and market data to drive occupancy while maintaining integrity and earning positive word of mouth. She brings a rare combination of strategic thinking, sales expertise, a multi-disciplined background, and genuine care for people—helping senior living organizations grow by strengthening both their business and the people behind it.

In her current role as Vice President of Operations at Grow Your Occupancy, Lori drives operational excellence within the sales and marketing domain of senior housing. She leads initiatives to enhance sales performance, streamline operational workflows, and align marketing strategies with client acquisition and retention goals. Lori’s focus on optimizing processes and fostering collaboration across teams ensures sustained growth and measurable results.

A seasoned strategist, Lori specializes in optimizing operational workflows to drive client success and retention. She fosters a culture of innovation and continuous improvement, empowering teams to exceed performance metrics while championing client-centric solutions. Her areas of expertise include sales strategy, strategic planning, and employee engagement, ensuring the alignment of marketing initiatives with operational goals, making her a pivotal leader in the senior housing industry.

Melinda has experience in many levels of senior living sales: Community Relations Director, Admissions Director, Director of Sales & Marketing and Regional Director of Sales and Marketing. Melinda trains Executive Directors & RDOs and leads new associate onboarding. She is also a CRM and data analytics expert.

Melinda understands the sales position uniquely well; as a self-starter, influencer, party-planner, educator, community volunteer, jugger, leader and importantly as a team player. She also has experience as a family member, advocate, and caregiver.

Melinda has two sons who are University of South Florida Bulls. The boys might say, so to not have an empty house, Melinda and her spouse keep busy by breeding Black Miniature Schnauzers. We might tell you a different story.

He is a skilled creative writer, editor, graphic designer, audio and video producer, and website manager. He applies these skills to developing and marketing Grow Your Occupancy’s brand and services.

Jim also supports Grow Your Occupancy’s clients by providing marketing services, digital market research, and data analytics.

Lori’s coaching style is hands-on, strategic, and deeply personalized—focused on identifying strengths, closing skill gaps, and empowering sales professionals to exceed their goals. Her mentorship has consistently led to measurable gains in occupancy, team engagement, and overall sales effectiveness.

At Grow Your Occupancy, Lori plays a vital role in supporting communities through comprehensive market analysis, in-depth SWOT assessments, sales coaching, and ongoing professional development. She also drives strategic database management and streamlines the sales process to optimize the buyer’s journey from first contact to move-in.

Lori is an advocate of a consultative sales approach that prioritizes trust, empathy, and value creation. Her background includes serving as an Advisory Council Member and Vice Chair for the Area Agency on Aging, where she championed initiatives focused on improving the lives of older adults. Known for her strategic insight, positive energy, consistent five-star client reviews and unwavering dedication to excellence, Lori continues to be a powerful force in helping senior living teams grow, lead, and succeed.

Jennifer’s success story revolves around the establishment of trust and the nurturing of relationships with prospective residents and their families. Her knack for crafting effective marketing strategies has positioned communities for unparalleled growth. She is adept at developing comprehensive marketing plans that pave the way for communities to thrive.

Jennifer’s specialized skill set encompasses strategic marketing campaigns, competitive analysis, CRM (Customer Relationship Management) management, and assisting underperforming communities in achieving higher occupancy rates. Her career journey is a testament to her unwavering commitment to enhancing the senior living industry and her ability to drive results. Jennifer is the epitome of a strategic and accomplished marketing and sales professional, making her an invaluable asset in any senior living community’s pursuit of excellence and growth.